Tool Stack
The list of tools that I use on a daily basis and have hands-on experience with.
Web Analytics & Tracking
Tools used for performance tracking, traffic and impressions monitoring, and overall SEO performance. Looker studio is used for creating report dashboards to feedback on key metrics directly from the tracking tools and third-party connectors like Funnel.
SEO & Technical, Organic Performance
These are the tools I use for Search Engine Optimisation strategies involving: keyword research, competitor analysis, link management, Technical SEO auditing, core web vitals monitoring and position tracking.
eCommerce Platforms
Working in-house and at an agency exposes you to many different platforms and services used to host websites and build eCommerce stores. Here is a list of platforms I use on a daily basis across many different eCommerce client stores.
Design & UX/UI
The graphic design and UX/UI design tools used to produce the creative content pieces, videos, and graphics that are used across SEO, PPC, Paid Social, eCommerce and more. This includes the Adobe Stack (such as Adobe illustrator, Photoshop, Lightroom, After Effects, Premiere Pro), Canva, Figma, UXPIN and others.
Email Marketing
Tools used to delivery high quality email marketing campaigns, abandoned cart functionality and more to drive additional sales, brand awareness, and customer engagement.
User Behaviour Insights
Tools used to understand user behavior, trends, heatmaps and session recordings to identify what the user is interested in, find potential blockers and understand how users interact with a website.
Ads, Paid Social & Listing Management
Tools I have experience with to manage, create an run across across social, search, display and other. While Google Merchant Center allows you to manage free product listings, it is also used to support shopping ads.
